Introducing the Alvie Recommendations Page

Managing large-scale marketing accounts is a battle against complexity. Every day, across dozens of campaigns and thousands of assets, things can go wrong. Budgets get exhausted, ads fatigue, keywords conflict, and simple best-practice settings are missed.

Keeping everything optimised is a constant, manual effort. It requires a sharp eye and a deep understanding of what actually works.

For years, this has been the daily work of our own marketing consultants. They follow a rigorous playbook - a set of checks and optimisations we run to keep accounts healthy and performing at their peak. It’s our approach to driving results, built on the expertise of over 500 people.

Now, we’re sharing that playbook in an automated way.

We have codified our years of hands-on agency expertise and built it directly into Alvie. The new Recommendations Page automates much of the monitoring work of an expert consultant, constantly keeping an eye on your accounts for opportunities to improve.

An Expert on Your Team

Think of it as having one of our own experts permanently checking your work. The system automatically scans your accounts every day, looking for things like:

1. Issues that need fixing: It flags problems like budget-limited campaigns, poor-performing ads that are wasting spend, or technical conflicts that hurt your reach.
2. Opportunities to improve: It identifies where our proven agency best practices can be applied to boost your performance and efficiency.

It’s not about more data. It’s about getting a clear, prioritised list of actions that will make your marketing better.

How It Works

We designed it to be simple, actionable, and built for the way modern marketing teams work.

• Actionable Recommendations: Every item on the list is a concrete task. It points to a specific issue and guides you to the solution, providing the context you need to act with confidence, including descriptions about why we think this is a valuable action to take.
• Prioritisation is Built-in: Not all tasks are created equal. Alvie automatically ranks recommendations by their potential impact, so you can focus on the fixes that will actually move the needle. If you disagree with the prioritisations, you can even edit them!
• Made for Your Team - and Your Business: You can assign recommendations to team members, update their status, and leave comments directly within Alvie. And if the parameters of a rule doesn’t quite fit your business logic? You can edit it. For example customising what a "significant drop in conversions" means for your specific business.
• Always Up-to-Date: The data is refreshed daily, ensuring your to-do list is always relevant and based on the most recent performance.

Less Guesswork, Better Results

The goal here is simple: to help marketing teams reduce wasted spend, move faster on optimisations, and ultimately drive better performance with less effort. It automates the tedious but critical work of account monitoring, freeing you up to focus on strategy.

It’s live in Alvie for all users today.