Does it work across all my paid media investments?

Yes! We have 13 out of the box connectors that work for all the major advertising platforms. If there’s any missing please let us know.

What if would like to optimise my budget specific to one channel, as opposed to cross-channel?

Is it possible to set up the budget optimiser in a variety of different ways to account for different budget restrictions (including per channel)

Can I still use my own attribution model instead of Alvie attribution?

You can use GA4 models or data directly from the platforms and that is included in the cheaper pricing plan (budget optimiser).

What connectors are included with Alvie?

We have 13 connectors to choose from with Alvie from all the major advertising platforms.

What underlying logic is the attribution model using?

We have a full run down of how Alvie Attribution works on our site.

Alvie Attribution

Are you overspending on low-performing campaigns?

Accurately measure the impact of your paid marketing efforts with advanced attribution and tailored cross-channel budget recommendations. Alvie Attribution ensures that you allocate budget where it matters most, helping you maximise returns on ad spend across multiple channels.

Accurate campaign and channel measurement

Future-proof measurement for privacy changes

Optimised budget allocation

A clear, unbiased view of your marketing performance

Get a centralised view of your performance across Google Ads, Meta, and other platforms, with automated attribution that helps eliminate biases. You get accurate cross-channel attribution for all your campaigns, improving your overall spend efficiency.

Identify where your investments make the most impact

Upgrade your marketing evaluation suite with a more accurate, fairer attribution model to pinpoint exactly where your ad spend drives the highest returns, eliminating uncertainty and providing reliable insights.

Make attribution actionable and optimise your spend

Use our Budget Optimiser to get detailed budget recommendations by channel and campaign, based on our marketing attribution. Alvie Attribution and Budget Optimiser ensures that your ad spend is directed to the highest-performing campaigns and channels, maximising your ROI.

The difference that makes all the difference

Alvie attribution

Uses multiple data sources to evaluate your performance

Not dependent on cookie-data, so more reliable in the future

Treats all channels equally, thus providing more accurate measurement

Traditional multi-touch attribution (MTA)

Evaluates how often a customer visits your website

Does not incorporate impression data into assessment

Dependent on cookie-data to accurately measure performance

Tends to be biased towards “click channels”, e.g paid search

What other marketers are saying

Hear from our clients

TikTok used to be a wildcard in our media mix; fun, but unpredictable. Once we moved on from last-click with Alvie Attribution, we realised its potential as a central part of our marketing strategy.

Emma Kvist Magnusson

Online Marketing & CRM Manager at Bubbleroom

Working with Precis and Alvie helped us understand TikTok’s impact across the funnel. This gave us the confidence to scale, and today it’s one of the most important channels in our mix.

Mattias Jacobsson

Chief Executive Officer at NA-KD

Alvie's Attribution and BO allows us to identify opportunities and be flexible with our budget allocation across markets, channels and campaigns, greatly reducing time spent analysing marketing spend and minimising potential revenue loss.

Thomas Engelhart

Chief Marketing Officer at Åhléns

Alvie Attribution helps us understand the value of our marketing beyond platform reporting, which directly improves the effectiveness of our media buying.