Does this link to my back-end environment?

Not automatically, no. But if you’re interested in us setting this up let us know!

Can I optimise towards return rates?

Yes! You can optimise toward return rates, profit, customer value or anything you like – as long as you have the data to feed the algorithm.

How easy is this to set up?

Super easy! You just have to install our pre-made tag into Google Tag Manager.

Bidding Signals

Are you optimising for what really matters?

Alvie’s Bidding Signals gives marketers the power to run true value-based bidding strategies. Optimise your bids around the metrics that truly matter – from profit and predicted return rates to long-term customer value. Move beyond clicks and conversions by using automated bidding that focuses on business impact rather than volume.

Optimise for high-value conversions

Customise your bidding strategies

Maximise your ROI

Pinpoint your most valuable conversions

Optimising for ROAS or clicks can miss what truly matters. Bidding Signals helps identify high-value conversions, so your spend focuses on what drives real growth.

Total control over your bidding

Choose profit bidding or tailor your setup to key conversions. Alvie’s cross-platform value-based bidding runs seamlessly across Google and Meta.

Higher returns on marketing investments

Focus on high-value conversions to improve marketing ROI optimisation. Alvie’s automated bidding ensures your budget delivers maximum results.

Bidding Signals

"Bidding signals boosted our profitability and ROAS and we are thrilled with the results"

128%

Increase in profitability

Alvie always includes

Performance at a glance

Homepage view with a snapshot of performance across channels

Straightforward setup

Quick and simple implementation through your tag manager of choice

Personalised suggestions

Built-in recommendations of channel best practices

Consolidated data

Connectors that work for all major marketing platforms

Customer support

One-time onboarding, live chat & quarterly customer success calls

The difference that makes all the difference

Alvie's Bidding Signals

Allows custom calculations in addition to the pre-made (profit/new customers) setups

Fully managed solution – you simply need to install the tag on your website

Insights and optimisations on both product and an event level

Cross-platform support to send the same conversion event to multiple platforms (Meta/Google Ads/etc.)

What other marketers are saying

Hear from our clients

TikTok used to be a wildcard in our media mix; fun, but unpredictable. Once we moved on from last-click with Alvie Attribution, we realised its potential as a central part of our marketing strategy.

Emma Kvist Magnusson

Online Marketing & CRM Manager at Bubbleroom

Working with Precis and Alvie helped us understand TikTok’s impact across the funnel. This gave us the confidence to scale, and today it’s one of the most important channels in our mix.

Mattias Jacobsson

Chief Executive Officer at NA-KD

Alvie's Attribution and BO allows us to identify opportunities and be flexible with our budget allocation across markets, channels and campaigns, greatly reducing time spent analysing marketing spend and minimising potential revenue loss.

Thomas Engelhart

Chief Marketing Officer at Åhléns

Alvie Attribution helps us understand the value of our marketing beyond platform reporting, which directly improves the effectiveness of our media buying.

Holger Brundin

VP Marketing at Bokio

Precis' data-driven approach has helped us exceed our marketing goals, offering strategic insights and personalised solutions.

Johan Järnliden

CMO at Proffsmagasinet

Working with Precis on tech and data solutions has been a pleasure. Their out-of-the-box ideas and energetic collaboration make them a great partner.

Bjørn Seaton

Marketing Manager at Trendhim

What people often ask
(in a nutshell)

View more in our help centre

Maximise ROI with goal-driven bidding

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