Changelog

Item lookup transformation now supports two calculation methods: Total Reduction (original transaction value minus adjusted price changes) and Item Reduction (sum of adjusted item prices, excluding order-level discounts).

We've introduced a new calculation method, "Average revenue per conversion." This option provides a more stable view of your Average Order Value (AOV), making it ideal when your AOV is generally consistent. Our existing "Separate Models" method is still the best choice when AOV is more volatile.

Read more here.

We’ve updated how we handle notifications both inside and outside of Alvie.

In-app: You can now view all your notifications in one place directly in the Alvie UI. Everything important is right there when you log in.

Via Email: We’ve refreshed email notifications so you can manage your preferences more easily. You now have full control over which features and services send updates, and can choose exactly how and when you want to be notified.

You can read more about working with Notifications here.

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The ARIMA Forecasting Report has been upgraded and renamed the Forecasting Report, bringing powerful new capabilities to help you make smarter decisions.

Key updates:

• New TimesFM AI model.
• Custom Data: Use Google Sheets for custom costs, conversions, and holidays.
• Anomaly Detection: A new machine learning table flags unusual historical spikes.
• The updated Looker Studio dashboard now includes these holiday and anomaly features.
• The report can now run without GA4 data.

Read more here.

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We've added 8 new recommendations for each of the platforms we support in the Recommendations, helping you get easy insights into things like cost and conversions spikes or drops.

Across Alvie we've added the ability to perform bulk actions across the different features, making it much easier to work with and navigate larger workspaces.

We've added several new operators to the global filters, giving you more control over your filtering experience.

You can now also use the following operators:

• Does not contain
• Exactly matches
• Does not exactly match
• Matches regex
• Does not match regex

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Bidding Signals now supports sending adjusted conversion values (e.g., profit instead of revenue) to Google Ads, allowing you to use business-value bidding while leveraging Google's native tracking and modeling. This new functionality helps to close the conversion gap experienced with standard integrations.

Read more here.

From the 30th of September, Google has made the 'conversion_environment' a required field for click conversion uploads. We've added the ability to include this field with the reasonable default of WEB to ensure no downtime in case customers don't migrate in time.

The connectors now support direct integrations with the Admin API in GA4, allowing you to fetch much more data around your properties (such as access logs, change history, and more).

The Standalone Recommendations Page is now officially launched. This dedicated feature provides a comprehensive view for monitoring account health and ensuring best practices. Read more here.

In Budget Optimiser you can now apply a scenario & filters, then copy and share with other members of the workspace. You can also bookmark the URL for easier navigation to a specific scenario.

Supported data sources are now organized into intuitive categories, visible when adding new sources or using dropdowns, simplifying how you find and select them.

The Help Center is now more accessible with a dedicated icon in the top navigation bar and a new menu item in the sidebar.

The Merchant Center Connector, Shopping Insights Report V2, and Shopping Bestseller Report V2 have been officially deprecated. Upgraded versions are live and ready for use. We will contact affected users regarding older data to avoid unnecessary storage costs.

Alvie now integrates with Supermetrics, allowing customers with specific data needs to bring data from selected Supermetrics connectors into BigQuery and use it in Alvie.

Alvie Attribution now supports Custom Conversion Sources, allowing you to connect your daily sales data from BigQuery or Google Sheets to align performance outputs with your business's actual sales. Read more here.

Google Search Console accounts can now be added to the Starter Report, enabling a new dashboard page for Organic Performance reporting on landing pages, queries, and LLM-driven traffic.

Improved navigation between Alvie and Looker Studio, better guidance for account selection, enhanced autofill for connectors, and various other UI/UX improvements.

Alvie now supports connecting Amazon Manager Accounts, automatically linking all associated accounts including DSP, streamlining data source setup for Amazon's Demand-Side Platform.

Schema descriptions have been added to the Connectors experience in BigQuery, clarifying column meaning for easier data understanding and improved LMM (Large Language Model) integration.

The "Other" channel is now supported in Alvie Attribution and Budget Optimiser (Step 4: Advanced Settings), allowing you to set expected ROI or include/exclude it.

A new "Copy Group" button has been added to Custom Groupings, allowing you to quickly duplicate groups for faster adjustments.

Error messages in Alvie Attribution are now more informative and easier to understand, helping you quickly identify and resolve issues.

Alvie now provides proactive, data-driven insights for GA4 data directly in the recommendations tab on the homepage.

The Alvie Shopping Label for Google Shopping now includes a "New Products" indicator for items recently added or reintroduced in Merchant Center without recent impressions. Read more about Shopping Labeller here.

Filters on the Homepage, Alvie Attribution, and Budget Optimiser now remain sticky as you scroll, enhancing navigation and filtering efficiency.

The filter experience in Homepage, Alvie Attribution, and Budget Optimiser has been upgraded, allowing you to edit already applied filters for a smoother workflow.

Older versions of Shopping Insights Report, Shopping Bestseller Report, and the previous Merchant Connector are scheduled for deprecation. Refer to the deprecation schedule for Reporting solutions and deprecation schedule for Connectors for more details.

Our new Merchant Connector provides a more stable, data-rich integration with expanded access to Merchant Center data, improving tracking and insights.

Shopping Insights Report v3 now combines Google Merchant Center and Google Ads data for a holistic view of paid and organic performance, aiding in competitor analysis and revenue opportunities. Learn more here.

Shopping Bestseller Report v2 replaces previous Shopping Bestseller Report with more reliable and advanced datadata. It includes enhanced category mapping, inventory tracking, and demand analysis. Learn more here.

The Adobe Analytics Connector is now available in Alvie via the Fivetran integration.

Reporting Solutions now includes additional currency options, consistent with those available in the workspace profile.

“Country” segmentation is now available for all GA4 Custom Groupings. This means you can now incorporate “country” in your custom groupings, which connect to the Starter Report and Budget Optimiser/Alvie Attribution, offering greater flexibility in your reporting and analysis.

Custom Spend Sources for Alvie Attribution is now available, allowing you to include spend data from non-native platforms using Google Sheets or BigQuery. Read the full guide here.

Alvie Attribution configurations now include an option to adjust Expected ROI Deviation allowing you to fine-tune model results based on test findings or insights. Learn more.

The Fivetran integration is now released, enabling Alvie to connect to specialized data sources like Pinterest and, soon, Adobe Analytics. This integration is not automatically available for everyone, but can be activated for customers with an Alvie Licence and specific data needs.

We've added a dropdown to select and reuse existing custom channel groupings across multiple reports, ensuring consistency and saving time. This has not been added for all reports yet.

Alvie now includes Budget & Targets functionality accessible on the homepage to help monitor ad spend and conversion progress against business goals. It allows spotting channels with missing budgets or spending gaps and comparing actual performance. Read more here.

You can now apply filters and customize your homepage view, then easily share these settings with other workspace users by copying the URL.

Ten new Google Ads recommendation rules have been added to the homepage, focusing on optimizing Google Shopping campaigns and flagging issues like untargeted products, missing GTINs, high disapproval rates, and privacy concerns with customer match lists or search campaigns targeting the display network.

Bidding Signals now supports Google Sheets as a data source, allowing automatic data updates twice daily without manual CSV uploads. Read more here.

The Starter Report now supports custom spend data, impressions, and clicks, which can be included alongside third-party conversions and conversion values for comprehensive reporting.

You can now edit schema-defining fields in user-defined connectors, allowing adjustments to metrics or dimensions in existing configurations without needing to create new ones.

Alvie is now officialy launched for access outside of Precis!