Introducing Creative Reporting in Alvie

We took on of the most critical marketing question, "What creative is actually working?", and built a report to finally answer it.

Marketing teams are in a constant battle to produce high-performing creatives. But even with amazing work, a fundamental disconnect persists. Performance metrics are often separated from the actual creative assets, leaving teams to manually cross-reference spreadsheets and ad managers just to guess at what's driving results.

Answering "Why is this campaign working?" becomes a chaotic, manual data-wrangling exercise. It requires a tedious effort to connect the dots between a specific image, hook, or video and the performance data. This lack of a shared, visual-first reporting creates data silos and inefficient collaboration.

Now, we’re solving that problem with a new kind of report.

We have built a specialised creative analytics report that provides a deep, actionable understanding of your creative performance. The new Alvie Creative Report moves beyond standard campaign-level metrics to offer a detailed analysis of individual ad creatives. It connects directly to your ad platforms (currently Meta and TikTok, with more sources to come) to show you exactly which images, videos, and copy are responsible for your results.

A Strategic View of Your Creative

Think of it as finally bridging the gap between your creative assets and your growth metrics. Instead of guessing, you get a unified, visual report. The system automatically visualises your ad creatives right alongside their key performance metrics, allowing you to:

• Identify Winning Creative Elements: Identify the specific hooks, visuals, and copy that are driving the highest engagement and conversions.
• Pinpoint Wasted Spend: See the exact creative assets that are failing to perform before they consume your budget.
• Diagnose Performance: Understand why one ad is working and another isn't, based on the specific creative elements inside each.

It’s not about more data. It’s about getting a clear, visual answer to "What should we make more of?"

How It Works

We designed it to be visual, actionable, and built for the way modern creative and marketing teams collaborate.

Visual-First Reporting:
Every report unites your creative assets (images, videos) directly alongside key metrics like impressions, clicks, video views, and conversions in one understandable view.

Actionable Dashboards:
‍The report comes with specialised dashboard templates designed to answer specific questions. (And since a report is just various filtered views, it's easy for us to add more over time!)

• Top Performing Ads: Highlights the best-performing ads based on conversions and CPA to optimise future strategy.
• Ad Fatigue: Helps you analyse creative performance, diagnose campaign decay, and make data-driven decisions on when to refresh assets.
• Format Comparison: Reveals which ad formats (e.g., video vs. static) perform best for a specific campaign goal.
• Video Deep Dive: Analyses engagement beyond views using Hook, Hold, and Completion Rates and pinpoint where your audience drops off.
• Custom Dashboard: Create your own view by selecting the specific metrics and visualizations that matter most to your business.
• Made for Your Team: This visual-first approach provides a shared data source, enabling creative strategists, creative specialists, and media teams to collaborate effectively with unified insights.

Less Guesswork, Better Results

The goal here is simple: to help marketing teams bridge the gap between Creative and Growth. It enables you to make data-driven decisions about creative strategy, validate hypotheses with real data, and optimise ad spend by investing exclusively in what is proven to work.

It automates the tedious, manual data-wrangling, freeing your team to focus on strategy and building the next winning campaign.

The Creative reporting feature is live in Alvie today.

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