Alvie Attribution now supports Custom Conversion Sources, allowing you to connect your daily sales data from BigQuery or Google Sheets to align performance outputs with your business's actual sales. Read more here.

Google Search Console accounts can now be added to the Starter Report, enabling a new dashboard page for Organic Performance reporting on landing pages, queries, and LLM-driven traffic.

Improved navigation between Alvie and Looker Studio, better guidance for account selection, enhanced autofill for connectors, and various other UI/UX improvements.