Alvie now includes Budget & Targets functionality accessible on the homepage to help monitor ad spend and conversion progress against business goals. It allows spotting channels with missing budgets or spending gaps and comparing actual performance. Read more here.

You can now apply filters and customize your homepage view, then easily share these settings with other workspace users by copying the URL.

Ten new Google Ads recommendation rules have been added to the homepage, focusing on optimizing Google Shopping campaigns and flagging issues like untargeted products, missing GTINs, high disapproval rates, and privacy concerns with customer match lists or search campaigns targeting the display network.