P O. P: achieving profitability in an unstable market

Introduction

‍When consumer confidence dips and retail sales slow, fashion brands need to protect profitability more than ever. For Nordic childrenswear brand P O. P, that challenge was intensified by unstable market conditions and a website migration that reduced organic traffic.

With Alvie, the team found a way to stay on track. By combining Bidding Signals with Alvie Attribution and Budget Optimiser, they turned their marketing into a profit-first engine, leading to greater efficiency, more flexibility, and results that safeguarded growth in a volatile environment.

Our approach

‍We used Alvie Bidding Signals and Alvie Attribution to shift from revenue-driven to profit-first optimisation. Bidding Signals instructed Google’s algorithm to bid towards profit margin rather than turnover, boosting POAS and efficiency. Attribution provided dynamic budget recommendations, enabling P O. P to quickly reallocate spend across markets and channels as performance changed.

Confident decision-making in uncertain times

‍Even as organic traffic dropped during their site migration, Alvie helped P O. P offset losses through smarter paid activation. The team gained a clear understanding of where to spend and how to adapt, leading to consistent growth despite volatile conditions.

Conclusion

By simulating budget scenarios and predicting the sales impact of every change, P O. P replaced guesswork with clarity, achieving confident, data-driven decision-making in uncertain times.