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NA-KD partnered with Precis and Alvie to unlock TikTok’s full-funnel potential. With native creative, structured activation, and business-focused measurement through Alvie Attribution, TikTok became one of their strongest ROI channels.
NA-KD is a Swedish-born fashion e-commerce brand with strong Nordic roots and global ambitions. As media costs rose and competition intensified, they teamed up with Alvie’s parent company, Precis, and Alvie, to evolve their strategy and unlock TikTok’s hidden potential.
We built a full-funnel TikTok strategy guided by Alvie Attribution. Always-on campaigns, broad targeting, and a creative mix of UGC, creator-led, and Spark Ads delivered relevance and scale. With Alvie Attribution, NA-KD could measure incremental performance accurately — proving impact across awareness, consideration, and conversion.
Within months, TikTok evolved from a test channel into a core profit driver. Clean, cross-channel data and full-funnel reporting empowered NA-KD to invest with confidence, making TikTok one of their top-ROI platforms for 2025.
NA-KD’s story proves that when creative, structure, and measurement come together, brands can turn new channels into predictable growth engines.
