Solutions
Explore our solutions and take your marketing to the next level
Featured article
.png)
Resources
Get inspired, learn about us or get support
By combining Alvie Attribution with Alvie’s parent company, Precis’, creative expertise, Bubbleroom transformed TikTok into a high-impact, measurable growth channel.
After seeing stagnation in incremental reach, Bubbleroom suspected their media mix was over-indexing on users already familiar with the brand. Using Alvie’s Attribution Model, we revealed that TikTok’s real impact was severely underreported by traditional tools like last-click and GA4. This gave Bubbleroom the confidence to scale TikTok strategically and make it a key part of their paid social mix.
Using Alvie Attribution, Bubbleroom revealed TikTok’s real impact and optimised for upper-funnel performance. Together with Precis, we built an always-on activation model, a strong native creative mix, and a demand-generation-first structure powered by clean data and cross-channel insights.
UGC-driven Spark Ads and product-tagged creatives bridged inspiration and conversion. With a 60/40 demand vs. capture split, Bubbleroom reached new audiences and converted them efficiently, turning TikTok into a predictable performance driver.
With Alvie Attribution’s data clarity and Precis’ creative consistency, Bubbleroom gained full-funnel visibility, and the confidence to scale TikTok sustainably.
