By combining Alvie Attribution with Alvie’s parent company, Precis’, creative expertise, Bubbleroom transformed TikTok into a high-impact, measurable growth channel.
After seeing stagnation in incremental reach, Bubbleroom suspected their media mix was over-indexing on users already familiar with the brand. Using Alvie’s Attribution Model, we revealed that TikTok’s real impact was severely underreported by traditional tools like last-click and GA4. This gave Bubbleroom the confidence to scale TikTok strategically and make it a key part of their paid social mix.
Using Alvie Attribution, Bubbleroom revealed TikTok’s real impact and optimised for upper-funnel performance. Together with Precis, we built an always-on activation model, a strong native creative mix, and a demand-generation-first structure powered by clean data and cross-channel insights.
UGC-driven Spark Ads and product-tagged creatives bridged inspiration and conversion. With a 60/40 demand vs. capture split, Bubbleroom reached new audiences and converted them efficiently, turning TikTok into a predictable performance driver.
With Alvie Attribution’s data clarity and Precis’ creative consistency, Bubbleroom gained full-funnel visibility, and the confidence to scale TikTok sustainably.
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