Getting Started Reports
Precis Starter Report:
A modular framework that integrates various channels into a unified, customisable view.
Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads, DV360, TikTok, Snapchat, LinkedIn, Google Sheets.
Forecasting Reports
Arima Plus Forecasting Report:
Analyse trends and seasonal patterns to predict future data points in time series.
Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads, DV360.
General Reports
Channel Grouping Performance Report v2:
A refined version combining data from Google Analytics UA and GA4.
Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads, DV360.
Creative Insights Report:
Focuses on the performance of visual advertising elements.
Data sources: DV360, Facebook Ads, Google Ads, Google Sheets, TikTok.
Platform-Specific Reports
DV360 Performance Report:
Evaluates the performance of campaigns run via DV360.
Data source: DV360.
Facebook Visual Creative Report:
Provides a visual summary of image and video creatives on Facebook.
Data source: Facebook Ads.
Google Ads Quality Score Dashboard:
Offers an overview of quality score metrics and keyword performance.
Data source:Google Ads.
Performance Max Breakdown Report v2:
Analyses campaigns run through Google Ads' Performance Max format.
Data source: Google Ads.
Product Analysis Reports
Product Mix Modelling Report:
Evaluates demand for products, brands, and categories.
Data source: Google Analytics 4.
Shopping Insights Bestseller Report:
Identifies top-performing products in Google Shopping.
Data source: Google Merchant Center.
Shopping Insights Report v2:
Provides insights into product performance in Google Shopping.
Data sources: Google Ads, Google Merchant Center.
Search Reports
Search Synergies Report:
Evaluates search term performance from both Google Ads and Google Search Console.
Data sources: Google Search Console, Google Ads.
Seasonal Reports
Black Friday Report:
Focuses on analysing marketing campaign performance during the Black Friday period.
Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads.
These reports offer powerful insights across different data channels, helping businesses to fine-tune their strategies and boost performance. For more details on these and other reports, visit Alvie’s help centre.
