An overview of Alvie’s reports: Data sources and uses

Getting Started Reports

Precis Starter Report: 

A modular framework that integrates various channels into a unified, customisable view.  

Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads, DV360, TikTok, Snapchat, LinkedIn, Google Sheets.

Forecasting Reports

Arima Plus Forecasting Report: 

Analyse trends and seasonal patterns to predict future data points in time series.  

Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads, DV360.

General Reports

Channel Grouping Performance Report v2: 

A refined version combining data from Google Analytics UA and GA4.  

Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads, DV360.

Creative Insights Report: 

Focuses on the performance of visual advertising elements.  

Data sources: DV360, Facebook Ads, Google Ads, Google Sheets, TikTok.

Platform-Specific Reports

DV360 Performance Report: 

Evaluates the performance of campaigns run via DV360.  

Data source: DV360.

Facebook Visual Creative Report: 

Provides a visual summary of image and video creatives on Facebook.  

Data source: Facebook Ads.

Google Ads Quality Score Dashboard: 

Offers an overview of quality score metrics and keyword performance.  

Data source:Google Ads.

Performance Max Breakdown Report v2: 

Analyses campaigns run through Google Ads' Performance Max format.  

Data source: Google Ads.

Product Analysis Reports

Product Mix Modelling Report: 

Evaluates demand for products, brands, and categories.  

Data source: Google Analytics 4.

Shopping Insights Bestseller Report: 

Identifies top-performing products in Google Shopping.  

Data source: Google Merchant Center.

Shopping Insights Report v2: 

Provides insights into product performance in Google Shopping.  

Data sources: Google Ads, Google Merchant Center.

Search Reports

Search Synergies Report: 

Evaluates search term performance from both Google Ads and Google Search Console.  

Data sources: Google Search Console, Google Ads.

Seasonal Reports

Black Friday Report: 

Focuses on analysing marketing campaign performance during the Black Friday period.  

Data sources: Google Analytics 4, Google Analytics UA, Google Ads, Microsoft Ads, Facebook Ads.

These reports offer powerful insights across different data channels, helping businesses to fine-tune their strategies and boost performance. For more details on these and other reports, visit Alvie’s help centre.